Cookie Policy
We use tracking technologies on sparkly-lumora.com to make your experience better and to understand how you interact with our performance testing services. This policy walks you through what we collect and why it matters.
Last updated: January 2025
What Are Tracking Technologies?
When you visit our website, small text files get stored on your device. These files—commonly called cookies—help us remember your preferences and track how you navigate our site. They're pretty standard across the web these days.
But cookies aren't the only thing we use. Web beacons, pixel tags, and local storage also play a role. Each serves a specific purpose, from keeping you logged in to helping us see which pages get the most attention.
Most tracking happens in the background. You won't notice anything different while browsing, but these technologies work together to create a smoother, more personalized experience.
Types of Tracking We Use
Not all tracking technologies work the same way. We've organized them into categories so you can see what each one does and why we need it.
Essential Tracking
These keep the website functional. Without them, basic features like form submissions and secure page access wouldn't work. You can't really turn these off if you want to use the site properly.
Examples: Session identifiers, authentication tokens, load balancing cookies that distribute traffic across our servers during performance tests.
Functional Tracking
These remember your choices—things like language settings or dashboard layouts. They make repeat visits more convenient because you don't have to reconfigure everything each time.
Examples: Preference storage, recently viewed test results, notification settings for performance alerts.
Analytical Tracking
We use these to understand how people use our site. Which pages do they spend time on? Where do they click? This data helps us improve navigation and content placement.
Examples: Page view counters, session duration trackers, heatmap data showing where users interact most on service pages.
Marketing Tracking
These track your activity across different sites to show you relevant content. If you've looked at our optimization services, you might see related information elsewhere online.
Examples: Retargeting pixels, conversion tracking codes, third-party advertising identifiers that measure campaign effectiveness.
How Tracking Enhances Your Experience
When you run a performance test through our platform, tracking helps us save your test configurations. Next time you log in, everything's right where you left it—no need to rebuild complex testing scenarios from scratch.
Analytics data shows us which documentation pages get the most traffic. If hundreds of people are searching for information about load testing best practices, we know to expand that content and make it easier to find.
- Faster page loads because we cache your preferences locally
- Personalized dashboard views that prioritize the metrics you check most often
- Better resource allocation—we can see when traffic spikes happen and adjust server capacity
- Improved support responses because we can review session data when you report issues
Without these technologies, every visit would feel like the first one. You'd lose time resetting preferences and relearning where things are.
Data Retention and Storage
Different types of tracking data stick around for different lengths of time. Session cookies disappear when you close your browser. Persistent cookies can last months or even years, depending on what they do.
| Tracking Type | Storage Duration | Purpose |
|---|---|---|
| Session Cookies | Until browser closes | Maintain active login state and form data |
| Authentication Tokens | 30 days | Keep you logged in across sessions |
| Preference Cookies | 12 months | Remember dashboard settings and display options |
| Analytics Data | 24 months | Track usage patterns and site improvements |
| Marketing Pixels | 90 days | Measure campaign performance and engagement |
We review stored data regularly and delete anything that's no longer needed. If you request account deletion, we wipe all associated tracking data within 30 days.
Managing Your Tracking Preferences
You're not stuck with our default settings. Browser controls let you block or delete cookies whenever you want. Just know that some features might stop working if you disable essential tracking.
Browser-Specific Instructions
Settings → Privacy and security → Cookies and other site data. Choose block levels or clear existing data.
Options → Privacy & Security → Cookies and Site Data. Select standard, strict, or custom protection.
Preferences → Privacy → Manage Website Data. Remove individual sites or clear everything.
Settings → Cookies and site permissions → Manage and delete cookies. Configure blocking or exceptions.
Most browsers also offer private or incognito modes that don't save cookies between sessions. Good for one-time visits, but you'll lose any personalization benefits.
Third-Party Tracking
Some cookies on our site come from external services we use. Analytics platforms, payment processors, and content delivery networks all place their own tracking files. We don't control those directly, but we only work with providers who maintain strong privacy practices.
- Google Analytics tracks aggregate visitor behavior and traffic sources
- Stripe processes payment information and fraud detection for service subscriptions
- Cloudflare manages content delivery and DDoS protection
- HubSpot powers our email communications and contact form handling
Each of these services has its own privacy policy. We recommend reviewing them if you want details on how they handle data collection.
Updates to This Policy
We update this policy when our tracking practices change or when new regulations require adjustments. Check the date at the top to see when we last made revisions.
Major changes get announced through email notifications to active users. Minor clarifications or formatting updates happen without special notice.
Questions About Our Tracking Practices?
If something in this policy doesn't make sense or you want more details about how we handle your data, reach out. We're based in Hat Yai and available to discuss tracking technologies or privacy concerns.
Get in Touch